Why AWX Marketing exists
AWX Marketing exists to help B2B organisations navigate complexity, reduce distraction, and focus investment where it genuinely supports growth.
Our work combines structured thinking, evidence‑based decision‑making, and best‑practice ABM to help organisations build credibility, support sales, and convert long‑term focus into revenue.
Experience that informs the approach
The consultancy is shaped by hands‑on experience in complex B2B environments, including:
- Enterprise‑scale ABM programmes
- Multi‑stakeholder buying and long sales cycles
- Regulated and competitive markets
- Commercial decisions with significant downstream impact
AWX Marketing is led by Amanda Weekes, with over 25 years’ experience supporting growth in organisations including BT, Mitie, and Mitsubishi Electric.
That experience drives a pragmatic approach — combining structured thinking with commercial realism, and strategy with execution context.
The intent is not to add more marketing, but to help organisations make better decisions and get more value from their marketing investments.